Friday, 11 April 2014

Unsure what Search Optimisation does for Melbourne Businesses?

Search engine optimisation is a phrase in Melbourne that often gets thrown around yet, many people are confused about what it exactly means. The term is usually incorrectly used as a catch-all term for inbound marketing, which causes much confusion for business owners. To put the record straight, search engine optimisation (SEO) is a precise process that is very detailed. Essentially, SEO is the name given to the method of getting your website to rank higher up the page in Google. The process involves affecting the visibility of a website in Google's 'natural' or 'organic' search results. The purpose of SEO is to place a website in areas of major search volume to produce traffic to the site. This traffic creates leads, which in turn generates money for businesses. 

While it may sound easy, it's not. Google does not provide any set guidelines or rules about how to increase your ranking. Furthermore, you can't even buy a spot on Google. This is why it is crucial for businesses to invest in a SEO company that knows exactly what they are doing. You will find SEO professionals are a rare breed, that are keen problem solvers. They are well read and researched and constantly scour the internet and journals looking for new tips and tricks for SEO. Furthermore, they continually test and practice new strategies to further their skills.

Infuriatingly, in the SEO world there are no two businesses that react the same to SEO strategies. One thing that works for one, will not necessarily have the same effect for the other. This is why it is important for businesses to select an SEO company that creates custom strategies for individual businesses.

In order to be successful with SEO, a business must also have a quality website. Effective SEO and quality web design, go hand in hand and without one, there is no point of the other. For example, a high quality website without SEO is pointless, as potential clients will never be able to find it organically. The only way they will be able to see it, is if they are provided with the exact URL, which isn't applicable for new, unknown clients. Conversely, effective SEO without a quality website is nearly just as pointless. While traffic may be driven to your website, you will receive a high bounce rate, with people immediately clicking off when they look at the website. With research revealing that 75% of searchers, immediately click off from a website if it doesn't look credible, web design is crucial to convert traffic into viable leads.

A company that is becoming renowned in search engine optimisation in Melbourne, is Zib Media. With three years experience in the industry, the locally based company has earned itself the title of the fastest growing SEO company in the nation. With an in-house team of web designers, developers, copywriters and SEO professionals, the team provide a complete online marketing package. Whether you want web design or search engine optimisation in Melbourne, you can call Zib Media for both. Choosing a reputable search engine optimisation in Melbourne, is the most important step you can make in furthering your marketing plans.

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