Writing SEO content without sounding like a robot

With a quick reading of any informative SEO article in Melbourne, you will be met with the seemingly conflicting arguments of both writing for search engines, and writing for humans. There are countless examples of sites which have swayed too heavily on one side or the other. Focusing too heavily on writing for robots will have you sounding like a robot. People who insert random keywords into their text such that it interrupts the natural flow of the language are not helping their chances. This marketing is totally transparent, and readers will just interpret your content as an advertisement.

  

Likewise, some people interpret this by doing away with keywords altogether, and just writing what they assume is natural sounding content. Unfortunately, this is likely to just get totally ignored. The best content in the world is no good if there is no one to read it. The most common type of this mistake is having overly broad web page content. Business people are particularly poor at this, and can waffle on for hundreds of words without ever saying anything about what their business actually does. Google can’t understand the gist of your writing, but it can see keywords. If you’re a marketing company in Melbourne that has a home page that doesn’t actually ever mention ‘Melbourne’ or ‘marketing’ then you’re in strife. Identifying your target key words and working to incorporate them is often the direction that your content needs. 

So what is the solution? It is simply really, in that there is no real conflict between these two readerships. In fact, the algorithm experts at Google try their best to make the search engine actually imitate human behaviour, in that it wants to identify interesting and informative content. Unfortunately, Google isn’t perfect and so needs some help in doing this, which is where SEO comes into the equation. SEO tactics like link building and keyword use can’t help with how google ultimately judges your content. Think of it as more like raising a hand for consideration, to stand out from the crowd. If you are then considered good, you’ll be rewarded with rankings, but that consideration would never have been possible without first being found.  

Humans are much easier to deceive than computers, so you want to write for search engines without sounding like you are to humans. The goal is to write natural content that uses your keywords in context. It sounds so simple, and it is, which is why it is all the more surprising that so few succeed in doing this properly. Know your keywords and write content around them. The text is guaranteed to look forced if you insert key words in later. The keyword will kind of sit awkwardly and immediately your reader will pick up on the fact that you are self-promoting. We are all sceptical of any form of advertising these days, and it’s a sure fire way to lose readers. While it is going to become clear that this is a marketing tool, at least teach your readers something new, or offer some other contribution and purpose to your content to maintain a good relationship and a reason for reading. This purpose is why content gets shared and spread so easily on the internet. For more information on developing a successful SEO strategy for Melbourne businesses, please contact Zib Media at http://zibmedia.com.au/seo-melbourne.